As a Head Nurse Essay Example for Free

As a Head Nurse EssayWe all must experience pee-pee responsibilities beyond our expectation and limitation as we can improve ourselves all(prenominal) now and then. Responsibilities are just within our shoulders as we go on with our lives we subjoin more on to it due to the things we learn and experience and simply being a student nurse responsibility is already on our shoulders as we gained acquaintance in every step of the way. As a student nurse, knowledge is easy to get as we experience, learn, read and study. But every knowledge comes with bang-up responsibility, which is to help and share it to others who are innocent about specifically toward to their health. Experiencing being a student moderate nurse is good as it adds my capabilities to manage my time, and my provide nurses. I have been a leader for some time now barely I need more experience to be better than before. I am not at my best now as leader as I havent yet experienced every task and responsibilities but I want to get better than I am now.Being a leader is hard because responsibilities weighs more than you expect, for your time, company and for yourself. But as I experience it once, twice or more to it, it is very helpful due to that I improve from before. Finding myself being a student head nurse is part of being a student but when I experience it was a little hard because I have difficulty at first in coping because it is my first time to lead a group in ER but I can manage.I was a little bit of loss for a minute on how to manage my time but I made a time table on the different things I have to manage from the start towards the end likely checking the works of my group mates and reminding them of the different responsibilities they have to prioritize first on the certain time. I was at ease because I felt blessed that my group mates work with less supervision and questions as the before group mates I have had. Some take initiatives for the different assigned work for our repo rt. They manage to finish it on time and we communicate well.They also shew respect with it comes to work as they call me maam, which I am not used to, during our shift of duty. I also was glad that I experience new and improved group mates. The things that I experienced as a leader was uncountable and unforgettable, due that I experienced new in every leadership that I account for. Responsibilities are just at our forefront and the moment we move forward it comes our way so we must be ready, so every experience that we take, took it as learning and a good endeavor to become a good leader not for other people but also for yourself.

Plato Essay Essay Example for Free

Plato Essay Essay1. a) Explain how Platos epistemological assumptions shape his metaphysics (Why does he think that there must be Forms? Hint Plato says (in effect) Since cognition is certain, because the objects of experience must be unchanging. ). b) Define Platos Forms and present the theory of Forms by explaining the tell apartd contestation. (You can use the visual image, but explain it. ) Plato was highly devoted in answering the sophists skepticism about reason and morality. To do so, he spent more(prenominal) time than any philosopher before him studying know takege, or epistemology. He realized that to answer the sophists skepticism he had to first solve the triple main draw offs that earlier philosophers had left behind the problems of change, the one and the many, and the problem between appearance and reality. Plato started where Heraclitus, who said that constantlyything is changing, and Par wreak forceides, who said that nonhing ever changes, left off. He said that both philosophers were correct in their assumptions, for they were talking about diverse types of objects.Heraclitus is correct in terms of the sensible realm it obviously exists, and is a flux that conforms to the measures as he suggested. Parmenides was correct in terms of the intelligible realm. Plato approximation that beyond the world of tangible objects in space and time is another world that is nonphysical, non-spatial, and non-temporal. He called this the world of ideai, or forms. These forms are nonphysical, non-spatial, non-temporal objects of theme that are more real than anything else. Whenever we are thinking, according to Plato, what we are thinking about is a form.For example, a triangle drawn on the board in class, no amour how perfect and real it may appear is merely a copy of the form of triangle a plane figure enclosed by three straight lines. It is like a triangle and looking at it helps us think of the real triangle, but it sole(prenominal) re lates, or participates in Platos terms, to its on-key form. This theory applies to the entire sensible realm because anything changes and nothing stays exactly what it is. In the world of forms, however, everything is always what it is and never another thing.Plato believed that because the world of forms is Parmenidean, or perfect(a) and unchanging, it is therefore practicable for us to know it. To explain his theory of forms in depth, Plato used the image of the divided line. Take a line and divide it into two unequal parts, one part representing the physical world and one representing the world of forms. Then, subdivide these two parts in the same ratio, creating two sub-parts of the physical world (call them A and B) and two of the world of forms (call them C and D).Plato says let the first, or lowest, section of the physical world (A) hold water for images, such as shadows or reflections. let the second section of the physical world (B) stand for the actual objects that cas t these shadows, like trees, gays, or desks. In the world of forms, Plato continues, let the first section (C) stand for the lower forms, or the forms of the objects in section B. The second section in the world of forms, the highest section of all, (D) then stands for the higher forms, or the science of first principles the knowledge that, if possessed, would prove the basic assumptions of the special sciences.Plato believed that the nearer we are to the base of the divided line (A), the more conditioned our knowledge is. We can move up the line through dialectic, a process of questions and answer that utilizes hypothesis, criticism, and revision to move nearer to unconditioned knowledge. The higher we climb via this dialectic, the more we rid ourselves of conditions and the better we grasp the knowledge of the non-material abstract forms (D). According to Plato, these are the forms that possess the highest and most fundamental kind of reality. 2. a) How does the Form Man explain the existence of the many psyche men?b) What is the disposition of man and how is the individual man analogous to the state? c) What is virtue or justice in man and in the state? Platos theory of Forms led him to many assumptions, one of the most important of which is his view on the form of man and his relation to the state. He understood that no one man has ever been perfect and that each man participates in the form man to different degrees. Individual men are adequate copies of the true form of man.Plato believed that the men who participate in the form more fully are going to more real, and thereforebetter, then the men who participate less. This is better explained by his philosophical system of the nature of man and his analogous relationship to the state. Plato recognized the nature of man as a psyche, or soul, that was grouped into three main parts. Each of these three parts gift motions proper to them that he believed, if harmonized, would lead to eudaimonia, a total w ell-being. The first, and lowest, part of the soul he called the appetites. The highest part Plato called reason. The third part, between appetite and reason, he called spirit.He saw the state as having three main parts as well, each corresponding to one of the three parts of the human psyche. all(prenominal) state needs a governing body, whether kings or congress, so this allow for be the first part. The second is reserved for the essential producing class, which includes merchants, industrial workers, agriculturists, and so on. Third, Plato held that every state needs a group, between the governing and producing classes, to maintain the state against enemies this is the guardian group. The analogy relates the producing class to appetite in the individual, the governing class to reason, and the guardians to spirit.Plato wasnt just satisfied with this, he wanted to know the virtues of these classes, in other words, he wanted to know what each could contribute best. Like organs in an organisms body, Plato believed each part of the soul and state have a particular role to play in the whole they were not decided and complete in themselves. He thought that the function of the members of the producing class was to provide themselves and the nonproductive classes with the necessities of life, such as food, shelter, and clothing.He realized that if everybody were to be provided for sufficiently, some of the producers would have to put up with having less than others. They would have to be ready to restrict ones own consumption for the sake of achieving some sort of correspondence in the state as a whole, thus their virtue is moderation or as Plato called it, temperance (Jones 169). The guardians, who halt up the second class, must be courageous when defending the state against its enemies, thus their virtue is courage.The governors make the highest decisions in the state. They determine war or peace, educational and economic policies, and so on. To make correct decisions they require knowledge this is their virtue. A state in which each class is performing its function is just state. Only when the rulers are making clean decisions that are executed with courage and loyalty by the guardians, and the rest of the population is exercising some restraint in its pursuit of material well being, will the citizens of the state be happy.Since the states three classes exactly correspond to the three parts of the soul, we are able to understand what Plato took to be their respective virtues. further like in the state, every individual has producing part that keeps them alive and active, a rational part that is intended to guide and direct the energy produced by the body, and a spirited part that is intended to help keep the body in order (Jones 169). Just as the functions of the soul correspond to the state, so do its virtues.A virtuous man is temperate in satisfying his various appetites and lives a life of reason that is supported by his spirited elements. 3. a) Use the allegory of the weaken to illustrate Platos political views. In doing so, you should b) explain how the theory of forms supports Platos favored form of Aristocracy (to begin with, recall the relation between individual men and the Form of man) and c) explain how the theory of Forms grounds his criticism and rejection of state (where in the cave are the Athenian democrats?where are they on the divided line? )As we have seen, Plato uses myths and methods such as the divided line to explain his views on certain things this is the case, too, with his views on politics. To understand these views we must examine his allegory of the cave. He said to imagine there was men in a dark cave that were chained by their necks and ankles in such a fashion that they could not move their legs or necks and could only see what was in front of them. These men had been in this cave since childhood.Higher up behind them is a fire that is spaced from the prisoners by a sort of pu ppet-show screen. This fire and screen were used by people carrying various artificial objects, such as figures of men, animals, and other materials, to project the shadows of these objects onto the perdition in front of the chained men. It was so dark that these prisoners had no clue they were not alone and if they spoke to each other, they assumed they were speaking with the projected images.Plato goes on to say, imagine if one of them were set free and forced up the steep ascent into the sunlight. He would realize that what he experienced in the cave was not as real as what actually existed. Nature and the sun would enlighten this man and therefore he would gain true knowledge of the world as it is. Plato reasoned that these men, the ones who make it out of the cave, are the men who should rule the rest. His politics were based on man being a social animal, with desires, not only for sleeping or drinking, but communicating with his fellow men in the community.Therefore, he thoug ht communal life is good and all other human goods depend on it for any sufficient satisfaction an individual, who is really part of the larger state, is neither complete nor himself in isolation. If the good life for the individual is possible only by community, then there must be some sort of government to give direction to the numbers of men and women who live and work together. Plato believed that the few who are wise and good should rule the many. As his theory of Forms suggests, all men participate to the form of man to different degrees.He thought that the few men who participate at the highest levels of the form, the most knowledgeable that have exited the cave and been enlightened, are the ones best for ruling, and doing so rationally the many are missing in knowledge and virtue. Plato favored an Aristocracy ruled by these knowledgeable philosopher-kings who would impose the temperance on the producers through selective education and controlled propaganda. Each person, in his view, would find their happiness by playing the part in the state that their degree of participation to the form of man best suited them for.Plato therefore criticized democracy because instead of philosopher-kings who have true knowledge, the rulers are chosen on irrelevant grounds. The art of ruling, which he thought to determine what is best, became in democracy the art of likable to the masses with flattery. Plato believed that in a democracy it is impossible to exit the cave or rise to the highest section of the divided line because it is powered by rhetoric. empty talk works at the level of opinion and only invokes belief by emotional mean, rather than operating at the level of knowledge, where analyzing the forms allows us to discover the truth.

Sickle Cell Disease Perspective: Genetic Anthology

reap hook Cell affection Perspective Genetic AnthologyGrayson JonesSickle Cell Disease ( darmstadtium) is inherited which means that the unhealthiness is passed by factors from set ups to their children. People who have darmstadtium inherit two ab convening hemoglobin genes, one from each p atomic number 18nt. SCD has many forms however, the most common and sinful form, sickle cell genus Anemia, overwhelming affects Afri post-Americans and Hi spanics in the United States. This paper will analyze SCD explore the affectionate implications and any genetic advantages and report on the current societal implications.Hemoglobin is a protein in wild blood cells that carry oxygen throughout the system. Sickle Cell Disease (SCD) is a company of inherited red blood cell disorders which have abnormal hemoglobin. SCD is not contagious, like a cold or an infection, and is passed by one gene from each parent to their children. People with SCD have either one or two abnormal hemoglobin S genes. Sickle cell anemia is the sickness that describes those with two hemoglobin S genes, hemoglobin SS.Sickle cell trait is the condition where the hemoglobin S gene is inherited from one parent and a normal hemoglobin gene is inherited from the other parent. People with sickle cell trait are generally healthy and symptom free. Nevertheless, they are carriers of the defective hemoglobin S gene and can pass that defective gene to their children.The National Heart, Lung, and Blood proves (NHLBI) (2016) figure below shows the difference between normal and abnormal red blood cells. Normal red blood cells contain hemoglobin that is disc shaped which allow cells to reserve a steady hang up of oxygen to the bodys tissues. Abnormal red blood cells contain sickle hemoglobin which are not flexible and do not move freely to provide needed oxygen to the bodys tissues.Lack of tissue oxygen causes attacks of severe and sudden pain. According to the NHLBI (2016), Most children with SCD are pain free between fearful crises, but adolescents and adults may also suffer with chronic ongoing pain. The red cell sickling and poor oxygen delivery can also cause organ damage. Over a lifetime, SCD can harm a souls spleen, brain, eyes, lungs, liver, heart, kidneys, penis, joints, bones, or skin.Normal red blood cells live approximately 90 to 120 days eyepatch abnormal sickle cells typically last to a greater extentover 10 to 20 days. This is due to the fact that sickle cells cannot change shape easily and stand up apart or hemolyze (NHLBI, 2016). The human body is continually reproducing new red blood cells to replace old blood cells which mean that a body with SCD has trouble keeping up with demand. The affect is a lower than normal red blood cell count called anemia.The social implications of Sickle Cell Disease have been seen in a myriad of ways such as business organizationgiving, community perceptions, and the health care system. Since SCD begins prior to birth and a ffects not only the children but the parents too, a rise in a family based approach to this disease has been seen. Mothers of a children with SCD are living in constant misgiving and stress that their child may become deathly ill at any mo manpowert, intense, complex nature of SCD crises as un forecastable, recurring, and potentially severe (Burnes, Antle, Williams, Cook, 2008). The disease can arise and be triggered by a fluctuation in temperatures, stress, lack of sleep, and other factors. Since the symptoms come on suddenly and intensely, then this makes it difficult to predict onset which cause families to live in constant state of fear. In the study, the mothers felt that they are left with all the responsibility and to be the overall caregiver, while the fathers distance themselves from the childs pain.Another social implication of SCD is the community perception or lack of knowledge of the disease. SCD has not had a significant unexclusive awareness in the developing count ries where most cases are prevalent, Most mothers had not even heard of SCD, and they did not know how the illness is transmitted (Burnes et al., 2008). The understanding is that women and men are not tested for the sickle cell trait and are not aware of how the disease is spread which has led to stigma about SCD in their cultures. There are many falsehoods about the disease such as contagious, a curse on ones family, or being at breaking for having a child who is born with such a physical illness. In addition, a racist assumption of the disease exists and a feeling of being helpless to speaking up about the disease because one does not want to be thought of less than anyone else.The last social implication is what is identified in the health care system. There have been advancements in the treatment of SCD in first world countries, through medication and other treatments however, there is mum a lack of treatment possibilities in the areas that are mostly affected by SCD. The ove rall complaint among families affected by the disease is that there is a lack of knowledge among medical professionals, did not know about SCD or how to treat its symptoms during a crisis (Burnes et al., 2008). Parents going into a hospital and having to tell the supply about treatments is scary. They think that they cannot trust professionals to take care of their child since these professionals lack the required education about such a serious disease. The overall lead-in social implication of SCD is the lack of knowledge and education that is associated with this disease.The Sickle Cell gene has a genetic protection against Malaria, which is a serious and sometimes deadly infectious disease. Malaria is caused by a mosquito that is carrying a parasite harmful to humans and the mosquito bites the human. Symptoms include high fevers, chills, and other flu like signs. If a person who is a carrier of one sickle cell gene (heterozygous), has shown signs of lower mortality and morbidit y rate among those who may become infected with malaria, Unexpectedly, heterozygous individuals be some protection from malaria infections. Aidoo et al.(2002), demonstrate reduced mortality and morbidity, Aluoch 1997 reports higher resistance to malaria, whereas Hesran et al.(1999), demonstrate a reduced parasite load for heterozygous carriers of this otherwise change gene (Lidell, Oswusu-Brackett, Wallace, 2014). Heterozygote aegis is when an individual who carries a normal allele and an infected allele are at an advantage and maintain that heterozygote presence in population. This is seen directly, When the malarial protozoan invades the red blood cells of heterozygotes, the parasites cause a relatively large reduction in the oxygen tension within the cells and thus contribute to sickling. The sickling of the red blood cells then impairs the protozoan growth and development (Howe, 2007). This means that the sickled blood cells stop the infection of malaria spreading throughout an individual the heterozygotes are protecting the body from an infectious disease.The exact number of people living with Sickle Cell Disease (SCD) in the United States (US) is not known. According to the Centers for Disease Control and Protection (CDC) (2016), SCD affects approximately 100,000 Americans. SCD occurs among about 1 out of every 365 Black or African-American births. SCD occurs among about 1 out of every 16,300 Hispanic-American births. About 1 in 13 Black or African-American babies is sic born with sickle cell trait (SCT). Over the past four (4) decades, the US has made significant gain ground in the care of people with SCD. Homer and Oyeku (2016) explain the increase in survival rate due to healthcare progressEven in the absence of the discovery of new medications, median survival has increased dramatically from death typically occurring during ahead of time childhood in the seventies to survival now in the mid-50s for individuals with hemoglobin SS and mid-60s for individuals with hemoglobin SC disease. This progress has been made possible through universal newborn screening, the effective use of penicillin, and more recently of hydroxyurea, careful monitoring, and the provision of supportive care.Testing for SCD is easy and only requires a blood test. Early testing is imperative for diagnosis and early preventative measures to prevent complications. According to the CDC (2016), the US newborn screening program requires every baby to be tested for SCD. Prior to birth, amniotic fluid can be also tested to diagnose SCD. Newborn screening is extremely important and effective so that informed parents can discuss options with their primary care doctor, a hematologist or a genetics counselor.SCD disproportionately affects African-American and Hispanic communities which rely heavily on public healthcare and insurance policy programs. According to Hassell (2016), SCD therapies which include coordinated care by knowledgeable providers, integrating sp ecialized and routine health care across the life span are not readily available to these targeted groups. A structured system of care is nonexistent for people with SCD. In addition, mounting evidence suggests that therapies of proven benefit, including rubber penicillin, transcranial Doppler, and hydroxyurea therapy, are not being utilized (Hassell, 2016).In conclusion, one does not contract SCD, one is born with SCD. This disease is easily identified by a simple blood test and disproportionately affects those people in low-income areas. SCD treatment options are not widely available to those afflicted by the disease. The social and societal implications are far reaching and significantly negatively impact the African-American and Hispanic communities.ReferencesBurnes, D. P., Antle, B. J., Williams, C. C., Cook, L. (2008). Mothers Raising Children with Sickle Cell Disease at the cross of Race, Gender, and Illness Stigma. Health Social Work, 33(3), 211-220. doi10.1093/hsw/33.3. 211 Retrieved from http//go.galegroup.com.nuls.idm.oclc.org/ps/i.do?id=GALEA184643666v=2.1u=nu_mainit=rp=AONEsw=wauthCount=1Centers for Disease Control and Prevention (2016). Data Statistics. Retrieved from https//www.cdc.gov/ncbddd/sicklecell/data.htmlHassell, K. L. (2016). Sickle Cell Disease A go on Call to Action. American Journal of Preventive Medicine. Volume 51, Issue 1, S1-S2. doi http//dx.doi.org/10.1016/j.amepre.2015.11.002. Retrieved from http//www.ajpmonline.org/article/S0749-3797(15)00726-6/fulltextHomer, C. J. Oyeku, S. O. (2016). Sickle Cell Disease A Roadmap for Getting to Excellence Everywhere. American Journal of Preventive Medicine. Volume 51, Issue 1, S1-S2. doi http//dx.doi.org/10.1016/j.amepre.2015.10.018. Retrieved from http//www.ajpmonline.org/article/S0749-3797(15)00702-3/fulltextHowe, E. M. (2007). Untangling Sickle-cell Anemia and the Teaching of Heterozygote Protection. Science Education, 16(1), 1-19. doi10.1007/s11191-005-4712-7 Retrieved from http// web.a.ebscohost.com.nuls.idm.oclc.org/ehost/pdfviewer/pdfviewer?sid=a36e64b9-4230-45e0-accb-db8cdc436af1%40sessionmgr4009vid=1hid=4209Liddell, C., Owusu-Brackett, N., Wallace, D. (2014). A Mathematical Model of Sickle Cell Genome Frequency in Response to Selective Pressure from Malaria. Bulletin of Mathematical Biology, 76(9), 2292-2305. Retrieved from http//search.proquest.com.nuls.idm.oclc.org/docview/1560166043?OpenUrlRefId=infoxri/sidprimoaccountid=25320United States Department of Health Human Services. National Heart, Blood, and Lung Institute (2016). What is Sickle Cell Disease? Retrieved fromhttps//www.nhlbi.nih.gov/health/health-topics/topics/sca

Strategic Management of Information Systems

Strategic Management of teaching SystemsA literature re envision of the strategic spend of information systems/ applied science in the modern melodic phrase environmentTo run a successful business in this modern day, todays management teams need to combine business skills along with a substantial brain of information systems and the opportunities and benefits that this intimacy of information systems brings to a business. Understanding the basic concepts is a necessity for organisations in the world of business today. Understanding what Information system suits your organisation along with being able to develop and manage an efficient business information system is a huge favour for an organisation. (Pearlson Saunders) Information systems ar offset of almost every aspect of business. (Pearlson Saunders). Everyone involved in the management of a business need to understand how business and information systems function and operate together.(Pearlson Saunders) very often, it is evident that managers claim ignorance of IS issuances without losing prominence among their peers. This doesnt tend to happen regarding different functions of the business such as marketing or finance, as a lack of knowledge in these areas would earn colleagues contempt. Business managers have no issue in participating in most family decisions been those that are outside their regular expertise, IS seems to be the one exception. This approach amongst business managers have been traceable to the historic role that IS has obtained in businesses. In the past technology was thought of as an administrative smash-up and treated a support. It was not valued as a factor in evidential management decisions. Todays environment is extremely different as if that view was present in organizations it would cost them market share and could lead to the failure of an organization as that is how critical IS systems are to organizations now.(Pearlson Saunders)employing information systems st rategically to achieve organisational goals. taking a problem-solving approach, Business Information Systems looks at information systems theory within the context of the most recent business and technological advances. (Pearlson Saunders)Information systems elicit be the combination of technology, people and the process that an organisation uses to create and manage information (Saunders, 2013). Most the issues organisations experience and face in the modern business world are either triggered by IT or are a ramification of it. Information systems are continuously on the carping path of a business diverseness programme (Feeny, 2000). Organizations need to optimally give the sack use IS and information imagings to influence competitive forces. With the realisation of this it has become apparent that the strategic management of IS has never been more(prenominal) critical to a businesss success (Peppard, 2010 and 2001). It is important for Information systems in organisations t o be treated as a critical strategic resource, although this is not always the teddy and can be where organizations weaken themselves. It is the key enabler of organisational change, it is essential for businesses to be able to change with the economy and the environment in todays business world that is constantly evolving. An issue in organizations gaining competitive advantage by employ IS is the lack of participation by managers in IS decisions. IS is a tool business managers can use to uphold challenges from competitors, it can facilitate or constrain opportunities and possible new strategies for businesses. It is evident that understanding the basic concepts about using and managing information systems is rich and worth invest the time in.The knowledge gap the lack of understanding among executive management of the nature and role of IS within an organisation, which is often exacerbated by the prevalence of technology orientated language unknown outside of the IS domain (Stephens 1993). The issue of these symptoms of disconnect then prevail into many consequences thus in the failure of the information systems operation to anatomy a common vision of information systems throughout the organisation. This can also be from senior managements failing to engage with the information strategy during the development. (jones, 1995) A significant issue with Information systems is that it is generally considered as a cost rather than a strategic asset. Organisations suffer because they find difficulties in transforming good ideas into action. The creation of silo projects across the organisation that are not integrated into an overall corporate strategy (Kaarst-Brown 2005).IS is a useful tool to fight competitive challenges. Competition arises from two expect and unanticipated areas, which is why general managers tend to be in the best position to be able to identify a developing threat and can apply IS effectively to fight or handle ever changing competiti ve challenges. (Pearlson Saunders). General managers often are involved in demonstrating and comparing how their systems, technology programmes and products compare to their competition. An understanding of IS and how it integrates and supports the competitive view for the business. (Pearlson Saunders)Businesses have had to redesign populateing business models that they had in place with the customer pull and power of social media. Businesses must(prenominal) account and adapt to the constant growing and changing social media outlets. Social media facilitates the ever-powerful voice of consumers, and businesses goals along with understanding the proficiency of the company can create a competitive advantage and change thebusinesses mustnt make the mistake in not listening. Businesses are constantly looking for ways to redesign the customer experience, customers interactions with the business are the focus of many managers with IS enabling and enhancing the interaction between the organization and the customer. Using social IT facilitates new and sometimes more rooted relationships with customers while attracting the social demographic of customers. Business are learning how to integrate and leverage these aspects into their business models and how to construct new business models that facilitate these variables.IS strategy TriangleThe information systems strategy trilateral relates the business strategy of an organization with IS strategy and organizational strategy. This triangle suggests that successfully organizations have an overriding business strategy that influences both the organizational strategy and IS strategy. winning organizations have the three strategies well balanced. Strategically designing the organization strategy and the IS strategy of a company to correlate their business strategy. IS strategy can touch and be impacted by changes in organizations business and organizational strategies. Each attribute on the triangle can impact and be impacted by the other two. In the scenario of a firms business strategy being designed in such a way that it uses IS to gain strategic advantage, it go away loaded that the authority position in IS could only be supported by continued innovation. The three strategies must constantly be adjusted. (Pearlson Saunders) IS strategy always having consequences so it is crucial to consider the business and organizational strategies when designing IS formation. Organizations will only reach success if each aspects of the triangle are particularally tailored.(Pearlson Saunders)Porters Generic Strategies mannequin Michael Porter identified three primary strategies for achieving competitive advantage and sustaining competitive advantage. (Pearlson Saunders) The issue with Porters model and the variants is that the rate of change is not as easily managed and keep up anymore. Organizations sell their goods/services in a highly competitive marketplace, Porters framework aids managers in understanding their choice of strategy and how it enables them to achieve advantage.Porters Value fibril a process view of the organizationThe value chain draws on how information systems add value to the fundamental movements of an organizations internal operations and supporting that and of its customers and the other attributes of its supply chain.Information resources can be recognised as assets or capabilities. information Resources can be identified as technology, data, people and the processed that exist in an organization.Analysis and findings Higher levels of management and CEOs that manage the management teams continue to condone disregard in this area relative to other business functions. close to consequences of the lack of collusion between the two are the overspending on underperforming projects, Miss-alignment of resources, Misalignment of functional areas and organisational systems, Ongoing failure of IS for the organisation, organizations goal under-achieved, Orga nisation is susceptible to the competitive environment and peril of company failure. These are some of the consequences businesses are allowing themselves to become susceptible to by not closing the Gap and integrating the two.An organisation needs to have valuable and rare resources acquired that they can leverage to ensure a superior resource position to enable them to attain competitive advantage. A valuable resource is a resource that allows a firm to operate more efficiently or effectively. It becomes a rare resource when other organizations dont possess it and it is unique to a specific organization. Being able to have a rare resource optimizes the possibilities of success for an organization and provides opportunity in market share. For example, customers expect banks to have ATMs in a vast amount of convenient locations, nowadays a bank wouldnt consider operating without having ATMs swell, therefore this is not a rare resource and do not offer a competitive advantage. (Pea rlson Saunders)A lot of organizations that invested in information systems were nave in thinking that once they obtained a competitive advantage that they would maintain it long term. To sustain an organizations competitive advantage long term there needs to be constant innovation and the organization needs to protect itself against resource imitation, substitution, or transfer. (Pearlson Saunders) Often when companies within an manufacturing imitate other companys successful systems, this often happens with logistic models within a companys supply chain. The self-scan self-service checkouts in supermarkets was at first a novelty and a competitive advantage for one, but then imitations were vastly created by many supermarkets making them become almost an chance in the eyes of the customer. When competitors build similar systems, organizations lose advantages they may have attained from there is and competition within an industry driven by forces that had existed to begin with t he new technology. (Pearlson Saunders) Social IT platforms are now the most rampant evolution of applications, processes and strategic opportunities in a new evolution for organizations striving to adapt there is strategies for their internal and external circumstances.Managers invest a lot of time trying to control and monitor elements that can influence their organizations competitive environment, to ensure they are mindful of all elements they must strategically look at it from different views. Three views can enable a manager to align IS strategy with the business strategy. The use of Porters five competitive forces to interpret the influences of the organizations competitive environment, along with the ability to alter the five forces to boost the firms status. The value chain to judge the operations internally and cogitate in its supply chain. The value chain of the organization should then be assessed to decipher the opportunities available for an organization to gain comp etitive advantage. Finally focusing on the specific IS resources required to gain and sustain competitive advantage for the organization. The three views combined allow a manager a variance of perspectives hat it can identify strategic opportunities to apply to an organizations information resources.(Pearlson Saunders)Risks of information resources in gaining advantageWhen IS are used as the route to bolster advantage against an organizations competitor, management should be aware of the risks the organization may face. These risks can arise as demonstrating bad timing, customers are often not ready to use updated technology. Awakening a quiescence giant, implementing an IS can lead to encouraging a competitor with a broader scope and bigger advantage to implement the same with enhanced features and end up gaining the advantage instead of you. Implementing IS poorly, failing IS that had potential but results in being below par followed through and poorly implemented. These would u sually be quite complex world(prenominal) systems. Failing to deliver what the user wants, systems that dont meet the needs or the target market are susceptible to fail. These are just some of the risks an organization takes when using this approach and it is crucial for them to be cautious when implanting IS strategies.Technology has become entwined with all the standard functions of organizations. IT is a critical resource for modern day businesses as it both supports and absorbs an important amount of an organizations resources. Similarly, the other three dominant types of business resources, people money and machines, it needs to be managed carefully Michael Porters Five Competitive Forces model presents a framework for discussing strategic advantage, and his Value Chain model explains calculated methods for businesses to how they can network processes to build strategic alliances. a companys overall business strategy will drive all other strategies. IS links into all aspects o f a business, IS is very much the foundation of a lot of supply chain models and is strongly link into a companys supply chain system. IT spends a major portion of corporate budgets therefore it is sensible that organizations safeguard it is being optimally used within company strategies to bolster their competitive advantage. As discussed there are many attributes in the process that IS is used by organizations to gain competitive advantage within its industry market.References Anonymous online, unattached from .Bocij, P., Greasley, A. and Hickie, S. (2015) Business Information Systems Technology, Development and Management for the e-Business, 5th Ed Pearson education.Boddy, D., Boonstra, A. and Kennedy, G. (2008) Managing Information Systems Strategy and Organisation, third edition Ed Pearson education.Brian Dempsey. Lecture Notes online, Available from .Dempsey, B. Lecture Notes online, Available from .Keri E. Pearlson, Carol S. Saunders Strategic Management of Information S ystems, fifth edition Ed John Wiley Sons Inc.McNurlin, B.C. and Sprague, R.H.J. Information Systems Management in Practice, seventh Ed prentice hall.Robson, W. (1997) Strategic Management Information Systems, second edition Ed Pearson education limited.Institute of Technology, BlanchardstownDepartment of BusinessI declare that the work I/We am(are) submitting for assessment by theInstitute examiner(s) is entirely my(our) own work, except where theauthor or source has been duly referenced and attributed.I/We indorse that this material has not been previously submitted for adegree or any other qualification at ITB or any at other institution.I/We further confirm that I/We have read and understood the Institutepolicy on plagiarism in assignments and examinations (3AS08.doc) andthat I/We am/are not, so far as I/We am/are aware, in breach of any ofthese regulations.Name Lauren HollandStudent ID B00059572Course Bachelor of Business studiesModule Strategic management of Information systemsSigned Date 23/03/17

Marketing Plan Oberoi Hotels In Mumbai

Marketing Plan Oberoi Hotels In MumbaiA luxury 5-star business hotel, The Oberoi, New Delhi provides oer 250 entour eld and suites. It features the topper of looseningaurants, a well-equipped business center and a rejuvenating spa experience. In workition the dedicated go makes the hotel popular with business and leisure travelers.Bearing a get of traditionalistic and colonial style, the way of lifes atomic number 18 done up with traditional Indian art and handicrafts and too ap agitatements from Europe. The hotel has taken cargon to ensure in that location is no compromise on luxury, so a perfect balance of modern luxury and traditional charm has been achieved. Regally appointed baths and specially prepared t oiletries add well to the luxuries offered. Guests thunder mug choose rooms with different views, the most popular being pool-view or golf course-view rooms. Amongst the most luxurious, the Kohinoor suite is the most luxurious.The Oberoi offers perfect rejuvenating ex periences for the guests. A 9000 square area of the hotel dedicates itself to make you observe relaxed and get rejuvenated. The Oberoi Spa features a therapy suite, an Ayurveda therapy room and a hydr otherapy room for Vichy shower. For those who love to take laps, the hotel has temperature controlled unwrapdoor locomote pool which allows you to swim in all seasons.Designed to suit the needs of the class business travelers, the hotel is well-appointed with all requirements for the same. It offers to guests conference rooms with a mental ability to accommodate around 300 people, business centers with all modern facilities and other business facilities.Comp whatsoever OverviewThe Oberoi, MumbaiLocated in the citys prime business and shopping regulate of Nariman Point, The Oberoi, Mumbai has been completely redesigned to be the ultimate destination for contemporary style and luxury in the city. Overlooking the Arabian Sea, the hotel welcomes you with space and serenity. Luxuriously appointed guestrooms eat been meticulously planned with a host of innovative features using the latest technology.The Oberoi, Mumbai is located on Marine Drive, the famed boulevard a want the coast in siemens Mumbai. An hours drive from the airport and alone minutes away from the business, financial and entertainment districts, the hotel is also well located to visit the citys tourist attractions.The hotel offers a rich intermixture of dining experiences ranging from an all day dining restaurant serving global cuisine, to an Italian Restaurant and a signature Indian restaurant under the advocate of a Michelin starred chef.An ideal location for business meetings and conferences in Mumbai, venues range from private meeting rooms at the 24-hours Business Centre to the conference rooms on the top floor of the hotel offering sweeping views of the Arabian Sea.Recreational facilities include an bydoor heated swimming pool, a fitness centre and a full advantage Oberoi Spa. The Spa a nd the Fitness Centre are open 24 hours.Complemented by Oberoi Hotels legendary service delivered by caring staff, The Oberoi, Mumbai is the ideal hotel for discriminating business and leisure travellers.http//ezinearticles.com/?The-Oberoi-Hotel,-New-DelhiBlending-Business-With-Pleasureid=2320861Our brandsBusiness HotelsThe Oberoi, CalcuttaThe Oberoi, MumbaiThe Oberoi, New DelhiLeisure HotelsThe Oberoi sahl HasheeshThe Oberoi RajvillasThe Oberoi MadinaWildflower Hall, SimlaCurrent Situation Macro Environment (PESTEL Analysis)EconomicalThe economy of UK has been getting pole to the normal position as there are signifi postt amount of accession in the tourists visiting the major(ip)(ip) cities of London as well the rest of the United Kingdom and so with the migrants from different parts of the humankind for jobs which would thus lead to a overall increase in the economy of the UK. Initially there need to be a high investment in purchase of material bodying up of the vas which w ould be covered under the financial capabilities of the intercontinental root of hotels as there has been a gradual stability and increase in the economy of the worldwide Group of HotelsInterContinental Hotels was the main talking point yesterday as London started the newly form with a bounce.InterContinental climbed 6.3 per cent to 597p after a unit of Hong Leong, the Asian conglomerate that owns Thistle Hotels, declare a 3 per cent stake.As it has been seen that the collectible to the economy crisis of recession there were many job losses which has left out the skilled workers out and away from their jobs but as now clearing of the overall debts of all the world economy there has been a significant growth in the stinting factors as well many job openingsAnd as seen now there is an substantial increase in Tourism sector which would be quietude connect to concept of hospitality on come along of Intercontinental Blue Retreat and thus would be easier to find experienced labou rhttp//www.ft.com/cms/s/0/569a38fa-d937-11dd-ab5f-000077b07658.html semipoliticalIn Britain there is new Liberal Democrats Government which will now bring on new rules and regulations on the run through a change in taxation policy in correspondence to the present taxation policy on BritainThe main focus of the government is to muffle the carbon credits by reducing the carbon emissions and such elements leading towards global warming. This means there will be an increase in the fuel woos by high-flown taxes over it which will directly effect on the driving of the motor vas of Intercontinental Blue Retreat which may have a long journeys of a week from Britain to Caribbean, Mexico, Bali, Dubai at initial and thus expanding with the themed holiday retreats so the taxation rates are the major concern in attendations with the fuel as well as the service taxation rates which are to be revisedSocio Cultural EnvironmentSince the prison term trend of sheet travel came into population the journey take out drives have been a status symbol for a frequent leisure traveller who had the power to spend high amount for his travel. It was only the upper berth class of the society who could have afforded to travel with leisure on board but since the concept of travel with leisure had been came into existence promoting varied tourist countries and attractions it has been quiet affordable for the working class and became a means of themed travels just instead of travel with leisureThe average age of tourists travelling varies now from the young age group to the old age group varying from 15 55 for the purpose of visiting places over the world for holiday purposeTechnological FactorsThe advancements in the cruise facings for facilitating the tourist with all the facilities throughout the journey. The major concerns in the cruise liners is the technologies to be use of goods and servicesd for waste management and water preservation and storage as well the oil or waste spills in the sea which are to be looked as major concerns.Some of the cruise liners are already implementing Water saving(a) technologies are found throughout cruise ships, such as vacuumed toilets and low-flow faucet aerators on water outlets. In minimising emissions, is also looking at ways to reduce the amount of fuel used. As well as designing much(prenominal) fuel-efficient itineraries, the cruise line is pilot-testing a computer dust that will make vessels more than aerodynamic and lessen fuel consumption and have to further reduce sulphur oxide and nitrogen oxide emissions and particulate matter over the next decade in consent with MARPOL Annex VI, revised in 2008, which relates to air pollution.Some cruise lines are already implementing scrubber technology on board their ships, a system in which the natural chemistry of seawater is used to scrub the sulphur out of a ships exhaust gases. These technologies are to be implemented and for which the budgeting will the l ooked over and thus new technologies will be adoptedEnvironmentalThe cruise ships emit tons of sulphur emissions into the sea on a yearly average. The use of low sulphur-producing fuel which is the most popular means of reducing sulphur emissions in the cruise industry, also comes with some environmental consequences. The process of distilling crude oil to make the fuel leaves refineries with a type of waste fuel that is unusable and thus it leaves back a considerable amount of solid waste. Research is been carried out for viability of solar and wind turbine technology for ships and is set to release a sustainability report soon detailing more solutions for the future which will make the cruise liners eco genial without disturbing the ecological balance and harming the environment.LegalThe introduction of a new cruise liners should consider the various legal terms to be followed up which are imposed and regulated by the cruise liner International Association (CLIA) on with the l egal regulating bodies of the nations the laws and acts such asDesign and Construction standardsCruise Vessel Safety and Security ActSea Environmental law (solid waste/ Toxic / Ballast water / Air Pollution)Sexual assault on Cruise ActLog Book and Crime ReportingCrime Scene PreservationThese all rules, regulations and acts are to be considered from formulation a vessel to the onboard safety and security of the consumerhttp//www.cruiselawnews.com/Market AnalysisAccording to the projected bar graph there seems to be a substantial increase in the cruise travellers within the coming two years and this would be a very good affaire for the Intercontinental Blue RetreatThe Cruising has become a major part of the tourism industry as well as for onboard hospitality accounting for with over 18 million passengers carried worldunsubtle in 2010. The worlds largest cruise liner is Royal Caribbean which would be the major competitor for the Intercontinental Group. The industrys rapid growth has seen nine or more newly built ships catering to a coupling American concern added every year since 2001, as well as others servicing European clientele. Smaller marketplaces, such as the Asia-Pacific region, are generally serviced by older ships. These are displaced by new ships in the high growth areas. so the Intercontinental with its new vessel would initially grab on the European market and then with the themed holidays and thus moving towards the far easthttp//en.wikipedia.org/wiki/Cruise_shipUsing Micheal Porters five force depth psychology model it will help us to break the major five forces for the Intercontinental Blue RetreatCompetitive RivalryThere is an existing high density of cruise liners along with a increase in 32 new vessels in the coming three years which will lead to increase in vessels and so creating a port reserving problems along with the shortage of ports for existing cruise vessels There has been a competitive rivalry between the major cruise liners in the by few decades in accordance with the on board services they offer to attract the nodes along with the varied experiences for the cruisers to remember withThreat of New EntrantsThough there are 11 new cruise vessels to be launched in 2011 there is a level of threat of entrants in luxury cruise market .The easiest way to enter the cruise industry appears to be via mergers, acquisitions, and takeovers. There are essentially three cruise market segments contemporary, premium, and luxury. Along with these types of cruises comes varying levels of service and expertise. The high cost of training and maintaining exceptional employees for their shops, casinos, entertainment, hotel staff, world class chefs, and of course the maritime staff requires a parent company with vast financial resource. Therefore the threat of new entrants is substantial. As the similar trade strategies can be applied over but the other large group of hotelsThreat of SubstitutesThe cruise industry holds a uni que position in that the threat of a substitution by another vacation activity by the current consumer market seems likely to be high with the pioneering cruise companies such as Royal Caribbean, Carnival in the cruise tourism. Family cruises are also growing in popularity. a cruise vacation is generally cheaper than a traditional vacation package. Many lines offer package airfare and cruise rates to their clients. An increasing number of lines are expanding their ports of call and destinations to please the demands of todays diverse cruise market. According to a survey 25 ships from major cruise lines from three more than last year is now carrying about 10% more passengers. All this means more choices for travellers. And thus increase in competition with the existing pioneering cruise companies and increasing a threat of substitution with Intercontinental Blue retreatBargain antecedent of SuppliersA rise in fuel prices has been quite costly for the cruise industry, who are not onl y directly affected by fuel cost for running their own ships, but must raise ticket prices to cover the increase cost of flying due to high fuel prices and a encourage in airfares. Quality, dependability on suppliers are vital in order to ensure repeat cruisers. If the food was good on the first cruise, consumers expect it to be up to par from each one time they cruise. This goes for advertising too. Carnival was the first cruise line to use television ads to promote itself. Travel services also play an important role in promoting and fulfilling cruise reservations. the bargain power of the suppliers in regards to fuel , food , supplies is likely to be high which needs an comme il faut evaluation in accordance with the service contract for constant supply of the resources.Bargaining Power of CustomersCruise travellers have many different lines to choose from, each offering a slightly different variety of service on cruising. Most cruise lines target middle class travellers with t he grand ocean liner experience. The first time travellers or cruisers are offered along in by moderately priced air and cruise package rates. Often one can pervert a cruise vacation anywhere form $125-$250 per person, per night. Most hotel stays in major cities are more expensive per night, not including transportation as well as food. Along with low priced package rates, consumers are also demanding a unique vacation experience which would create a residue in their normal vacations . Now cruises appeal to a younger, hipper audience, and its easy to see why. Modern cruise ships are being more like floating resorts, offering everything from Casinos, spas and gyms to in-line glide and Rock-climbing walls. Cruising is the fastest-growing segment of the travel Ships also stop at more ports, with over 1,800 destinations worldwide to choose with. So does the bargain power of cruisers increase along with having wide options of cruise liners to choose from.Customer Analysis (current and targeted)There has been a rapid growth in number of UK cruise passengers travelling by cruise liners which have effectively been doubled in just eight years. The cruise report makes the prediction based on estimates by the UK Passenger Shipping Association that 1.35 million cruises were booked by UK residents last year, with a rise of 15% to 1.55 million predicted for this year. Now cruises are attracting to a younger, hipper audience, Modern cruise ships are being more like floating resorts, offering everything from Casinos, spas and gyms to in-line skating and Rock-climbing walls. Cruising is the fastest-growing segment of the travel Ships also stop at more ports, with over 1,800 destinations which would certainly lead to increase in the family travellers and young travellers which would create a trend for them to travel in luxuryThe base target of the Intercontinental group would be to create a difference on their cruise liners along with the generation trends. initially it will be launched starting the journey from UK to Mexico, Caribbean Islands, and covering 1 voyage to Bali and Asian country parts. the motif would be to create a difference in hospitality as intercontinental is following the concept of making customer happy and to create colossal(p) hotels guest lovehttp//www.travelweekly.co.uk/Articles/2008/02/13/26646/uk-cruise-market-to-hit-two-million-passengers-by-2012.htmlInternal EnvironmentThe potentials of Intercontinental Blue Retreat StrengthsGood financial stability of the brandCustomer consignment bragging(a) database of Intercontinental customersPioneers in Hospitality since long timeLuxury Brand image along with all 9 brands of intercontinental groupAssured clienteleWeaknessesHigher fixed costOnboard service is labour intensiveSeasonality of ship usageWeak environmental policiesLong lead time for ship lurch before introduction in the marketCompetitive industry with other pioneering cruise linersHigh fuel and maintenance costOpportun itiesExpected 11 more ships in next four yearsOnly 8 % have taken over in the tourism sector by cruise lines senescence population wants relaxing vacationsMultilingual staff for language efficiency which can be picked over within from the properties over the worldships for mergers or acquisitions from existing vessels due to brand powerThreatsMaturing industryOvercapacity of vessels in the seaRate of growth might slow downExpected growth of 6.3 % in coming yearTight regulations in voyage and cruise lawsOther cruise companies to increase their vessels in next years by acquisitionsCompetitive advantageThe aim is to build a sustainable competitive advantage could be achieved by Intercontinental Blue Retreat through the Intercontinental Hotels resorts groups economy and their pioneering performance in past few decades acquiring over 6 major brands within Brittan and world over . Possessing extensive association of the UK market and existing extensive research into consumer deportment they can offer a holistic service supported by the groups expertise in customer service. Intercontinental already has a guest loyalty bill poster of which the regular guests or customers can avail of the discounted rates on the voyages or themed holidays with family and friends also can avail business facilitation with intercontinental business jets for conferencing. Intercontinental blue retreat would formulate a cruise theme trip along with the hotel stays at intercontinental resorts at varied location along with hampered gift packages for the loyal customers or frequent customers and offering business coaches for business class within the cruise and pioneering the cruise linersMission Vision and core set of INTERCONTINENTAL HOTEL GROUPMission To create great hotels guests love.Vision To build the hotel industrys strongest operating system focused on the biggest markets and segments where scale really counts. issue valueDo the right thingShow we careAim higherCelebrate differen ceWork dampen togetherMission Vision and Core values of INTERCONTINENTAL BLUE RETREATMission To create best cruise guest would love.Vision to build up the pioneering voyages with a great customer satisfaction maintaining the higher scales in the cruise tourism sectorCore ValuesDo the best for the guestShow the care through better service on boardBe pioneersWork unitedlyCreate valuable differenceIntroduction of INTERCONTINENTAL BLUE RETREATThe cruise vessel of Intercontinental would be introduced in summer 2010 from south Hampton port of Great Britain and the first voyage would be with grand opening to Caribbean island. The vessel would be initially advertised with the in-house marketing from all the brands of intercontinental group and along with a in-house reservation desk in the anteroom of every hotel as travel desks at the third house which would help make aware the brand loyal guests with the pre launching of luxury cruiseThe Marketing schema (Marketing Mix)ProductThe retur n being a service product it has to be generally promoted based on the brand image of the hotel so as to facilitate loyal customers with the efficient and luxurious on board service at the intercontinental Blue retreatPriceThe price of the voyage would be as along with the luxury with an offered discounted rate to the loyalty card members of intercontinental group and along with a discounted rate for the first 200 reservation special family and themed packages with a special rated with over the chosen destination in accordance to promote the voyagesPlaceThe cruise vessel of Intercontinental would be introduced in summer 2010 from south Hampton port of Great Britain and the first voyage would be with grand opening to Caribbean island. The vessel would be initially advertised with the in-house marketing from all the brands of intercontinental group and along with a in-house reservation desk in the lobby of every hotelPromotionThe promotions are to carried out at initially by in house promotions by in room pamphlets, advertisements on in room televisions and to the business class by a presentation of advertisement of launching and on a large scale by followingCompanys own WebsiteBillboardsPrinted advertisements steer Mail to business classLoyalty members offersOnline mediaSales promotions suspensorshipType of PromotionMethodObjectiveCompanys own websiteEfficient, branded website with online booking facilities.And initial advertised paginateProvide infoEnable online bookingsBillboards.billboards at the major transport lines and tourist places along with the airport and stationsCreate awareness and promote the luxury voyage facilitated for the consumersPrinted AdvertisementsPoster advertisementsAds in publications such as the travel and tourism magazineremind and retain customers about the brands new launchDirect MailLetters,Pamphlets. comer business class segment efficientlyOnline MediaEmailsBannersSponsored linksmarketingSocial media websitescomparison websitess ites.Utilise the internet to reach as many targeted customers, efficiently as possible, to guide them directly to the online booking system and retain data of customers to avail them with promotions.Sales PromotionsIn-house promotional stands and desk prior the launchInform about the luxurious service of the cruiseLoyalty members offerOffer with special packages to loyalty card membersTo increase brand loyalty of customerSponsor high end eventsSponsor high end events with a handful budget.To get relation with the people in events and thus make brand promotionsMarketing StrategyDifferentiation Strategy Intercontinental Blue Retreat should make their cruises more unique and luxurious then other cruise lines making differentiation with the packages or the services provided on board by the pioneering brand in hospitality.Sample of AdvertisingCritical ReflectionI am a graduate in hospitality and tourism management with a relevant experience of one year working with a 5 star property. I h ave happen uponed marketing in my bachelors but havent related or do not have much relevant experience with the same. It had always seemed interesting subject according to me. Coming from a hospitality background, learning the marketing concepts in depth and relating them with the real world scenario has been a truly worth experience. I was also able to explore the fanciful side of me while designing of the advertisement which made me think of the several factors which should actually be taken into consideration.My expectation at the beginning of the module was to learn the basic concepts of marketing which are to be used on regular basis on and throughout marketing in any industry. But I have not only learned the core marketing theories but able to apply the theoretical concepts to practical. I feel confident now as i can take any product and formulate a descent marketing system. Following a video advert for the designed product line is a concept of learning the advertisement tr ends of marketing the new product which is quiet interesting.The assignments provided me a tremendous opportunity to apply the gained theoretical knowledge and bring into practice. I have always considered PESTEL analysis and marketing mix as the main tool to analyse a marketing strategy for any product. These both theories provide a concrete base for marketing any product. while designing the product line of my product it became quiet clear and pithy to me how anyone can relate effectively use the 4 Ps of marketing mix considering not only the product and place as in popular rather then also looked over the price and promotion of the product which are of major considerations for any product. My concept of promotion of a product was only as advertisement but as i progressed through the coursework i found out that advertisement is just a basic tool of promotion. Whereas promotions can be done in varied different ways to promote the product in market.One of my biggest misconceptions about product placement was cleared in this assignment. I always used to consider the placement of product about an large scale in a hypermarket .as sack through the product line of my new product of an chain of hotels to cruise liners was a huge and massive product for which the location on the right place at right time maters a lot as the cruise business is usually termed as seasonalPESTEL analysis helped me to look overall factors which would effect the new product in the existing competitive market. at initial the factors like political, social and environmental factors where not been of much importance in accordance to me but while going through the assignment i realised that these factors to play a major concern in case of INTERCONTINENTAL group of hotels launching a cruise liner. The environmental factors are of major consideration with the legal environmental laws for the cruise liners as to regulations of carbon emission and oil spillages of cruises are considered with di fferent laws which are followed up by the companiesMarket analysis is an another vital tool to recognise and evaluate the market segmentation of an particular product in the market. as considering the marketing game which initially i found to be worthless. But it proved to be a very effective tool for evaluating the strategies to be applied in accordance to market situations. i always had it in my mind as a key assignment where i have learned to evaluate the market in accordance with the situation of the market and the requirements on the product in the sector. it also helped me to consider major budgeting factor as we in a group where provided with a fix budget.During designing of the product, I had to keep in the mind the existing product portfolio, and the brand image of the company. This was challenging as they act as few factors within which I had the design the product. Placing myself in the shoes of a marketing head, I had to keep in mind the overall marketing strategy of the company, where my product fits in to the plan and how it delivers value to the customers. How would my product secernate from the other competitors in the marketThe consumer analysis in the coursework was one of key learning aspects to consider the consumer behaviour along with the consumer buying habits depending upon the several factors such as age, sex, culture, habits, psychology, needs and wants of a customer which helps in formulating a unique products which can be differentiated from the others thus creating a competitive advantage. The purchasing power of customers vary which makes it more difficult for pricing a product accordingly and also that means to me as a marketing person is that I need to keep in mind these various aspects while designing the marketing campaign. Therefore I felt, the customer profiling exercise is a great tool to understand and identify the target segment of the customers. This exercise has enabled and enhanced my understanding of marketing as a t ool to figure out the right target segment for the right set of customers and the right campaign that will help promote/sell the product.It was great to know that the intercontinental group of hotels maintain a portfolio of regular and business class consumer as well the loyalty card members. They avail and provide their consumers with a global facilitation with the loyalty card with the all existing 7 brands over round the world.The porters five force analysis which considers the differential factors irrespective to any other theories has helped me through the assignment to consider the situational analysis of the product in the concurrent market as the factors considered such as competitive rivalry, threat of entrants, threat of substitutes are major concerns for the market situation analysis while the bargain power of consumers and suppliers where of not much importance to me unless i evaluated the assignment and came through the situations where such analysis are the major issue d as for INTERCONTINENTAL cruise liners had to enter into new market there the supplies such as fuel, food and water suppliers are the major onboard requirements to be considered and suppliers bargain power has helped me to look-over evaluation of any supplierSWOT analysis was useful in clearly highlighting the strengths I can use to promote and position the product, looking to weaknesses how i can improve the defects on the company, opportunities and threats will help me to look on to futuristic considerations. The best thing about the SWOT analysis was that during the process of conducting SWOT for the pioneering brand of Intercontinental Hotels and resorts, I realised that it is a very effective tool to understand a companys position in the overall market. Realizing the benefits of a SWOT analysis I decided to conduct a SWOT analysis on myself. This was even more insightful to me. It clearly helped me understand how I can improve myself professionally and personally. Considering my strengths weaknesses and improve myselfAfter going through the assignment it reminds me of the question which was once asked to us as in a practice session to debate on with Marketing is an art or a recognition? This now truly makes me feel that it cant be any single piece of the duo pair because the science of the theory is implemented and the form of marketing art helps to implement the science into practical. So it cannot be just the one part of instead both terms compliment each other. During the exercise I felt I have undergone a complete transformation in terms of

La Belle Dame Sans Merci by John Keats :: John Keats Belle Dame Sans Merci Essays

La Belle raspberry Sans Merci by caper Keats John Keats was innate(p) in London on October 31, 1795. He was the son of a stable attendant who married the owners daughter and later inherited the stable for himself. The elder Mr. Keats died when John was eight, leaving the family tied up in legal matters that lasted the rest of Johns life. He was fourteen when his mother died of tuberculosis, and fifteen when his guardian apprenticed him to an apothecary-surgeon. Soon after, John unexpended the medical field to focus primarily on poetry. In July 1820, John left England for Italy. He had suffered a serious hemorrhage of the lungs, which he at in one case recognized as a symptom of tuberculosis. He was told by doctors that the warmer air of Italy would help cure him. John and his friend took up residence in a home next to the famed Spanish Steps in Rome. He died of tuberculosis on February 23, 1821, at the age of twenty-six. John Keats wrote several romances, incl uding Endymion, and The evening of St. Agnes. He also wrote some lyrics, but the best known are the are the sonnets and a series of major odes that include an Ode to a Nightingale, Ode on a Grecian Urn, and To Autumn. One of his best known b eitherad is A Belle Dame sans Merci (A Women Without Pity). La Belle Dame sans Merci is an innovation for Keats since he had always been use to writing his accustomed iambic pentameter poems. The meter in La Belle Dame sans Merci was an experiment. Keats uses a lot of auditory and visual imagery. In addition, he also uses figurative language, understatement and overstatement all throughout the poem. On that account, he also uses a single exclamation mark throughout the poem that also contributes to the atmosphere of desolation. In conclusion, La Belle Dame sans Merci is a romantic poem because the knight meets a beautiful person that he thinks he falls in love with at first sight.

Recommendation For Recycling Water In Florida Essays -- Recycling Water

Recommendation For Recycling urine in FloridaContentsAbstract................................................2 ExecutiveSummary.......................................3Introduction............................................4Methods.................................................4Results.................................................5 Basic supportgroundinformation on water reuse in Florid...5     Reclaiming godforsaken Water in Florida Uses for reclaimed or reusedwater......................7Conclusions.............................................7Recommendations.........................................7References..............................................7Abstract"Recommendation for Recycling Water in a Florida Pilot Plant"     The water paucity riddle has affected all of us in one elan or another.Either through the mandatory restrictions or the increased price of water, or nevertheless the ever increasing occurrence of sin kholes, the tell apart of a watershortage is everywhere. Since we need water to survive, and there are noalternatives to support life on this planet, we must find a way to keep up withour ever increasing water demand.     This level presents the water shortage problem that is occurring inFlorida. This report will familiarize you with the problem and explain theother uses currently being employed in Florida. This report also explains theprocedure, as well as a recommendation including the site and costs involved,along with a short background on the proposed procedure. I recommend that therecycled project be funded and allow the pilot ingraft to meet the ever increasingdemand for water in Florida.Executive Summary     The water shortage problem effects us all in one way or another. Eitherthrough the mandatory restrictions or the increased price of water, or even theever increasing occurrence of sinkholes, the evidence of a water shortage isev erywhere. Since we need water to survive, and there are no alternatives tosupport life on this planet, we must find a way to keep up with our expandingwater demand.     I feel that the only operable option is to recycle the water we are using.By recycling the water, we will be able to drop ... ...und choicetherefore is to reuse the water readily available to us. We have the technologyaccessible to use to make this a viable option and I feel we should pursue thisoption. This would almost completely alleviate any water shortage we have,since all the water we use would be recycled back into drinking water, thusrelieving the demand to pump more and more water from an already over usedaquifer.Recommendation     I recommend that the funds be made available for the pilot plant to beput into effect, and allow us to take the next step in water reuse in Florida.The new plant will drastically reduce the amount of water now being pumped fromthe ground, thus reduce the sinkholes and alleviate the water shortage problem.I feel the small investment is more than worthwhile and will be recouped in ayears time. I would like to start this project and exploit this new technologyto light and begin a new generation of water treatment.ReferencesYoung, Harley and David York (1996, November). "Reclaimed Water Reuse in Florida     and the South Gulf Coast." Florida Water Resource Journal, pp. 32-35.