Swot: Brand and Dove Conditioner Shampoo

Strengths peacenik conditioner shampoo varieties are products of the Dove Company. However, Unilever is the parent company of Dove products. As well get along, Unilever is a Anglo-Dutch multinational corporation that owns legion(predicate) of the worlds consumer product brands in foods, beverages, cleaning agents and personal care products. Therefore, Dove conditioner shampoo varieties own a strong brand name and image as a part of a wide range of leading brands with Unilevers other products portfolio such as Lipton teas, Slim-fast, Ben and Jerrys ice-cream. Thus, it is good for establishing and promoting brand prestige and getting numbers of commercial-grade partners, economic aids and resources. As the brand has grown, so has the investment in advertising. Dove regularly uses magazine advertising to place itself at the heart of the bang arena, specially its conditioner and shampoo products. Doves use of magazines in the marketing strategy has gone far beyond regular display adv ertising to promotions. Additionally, Dove consistently uses magazines as the lead medium in a number of multi-channel, short-term, product-focused projects. On the other hands, over one million consumers visited Doves website to know conditioner and shampoo products in August 2009.It shows that the promotion of Dove conditioner and shampoo products on the Internet is also successful and accepted. The conditioner and shampoo products of Dove are not all single products. When a shampoo product is sold, a conditioner product can be promoted and sold with a favorable price, and vice versa. Or promote and sell them two products together with special packaging.WeaknessShampoo and conditioner product development has followed movements in fashion, adding value to the sector, but this market has also been affected by changes in the wider economy. The data shows that at that place are many brands in hair care market, and Dove conditioner and shampoo